MaryBeth Crawford is the founder of tEEmatters. She’s a former executive at Walt Disney World and Allegis Group who spent her career inside organizations where the employee experience wasn’t a department — it was the operating model. She is also an independent consultant with MagicMakers® Group — a consulting firm of former Walt Disney World executives — giving her the bench to take on enterprise-scale culture and leadership projects that go beyond what any solo practitioner can deliver.

 

At Disney, she was part of the cross-functional senior leadership team that built a leadership development program still in use more than two decades later. She also led the team that crafted Walt Disney World’s first strategic plan — the one that drew a clear, measurable link between Cast experience, Guest experience, and business results.

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At Allegis Group, she was responsible for all aspects of corporate HR and HR Shared Services. She drove significant improvements in culture, retention, talent development, and change management across the enterprise — and transformed the HR operations function to drive agility, technology capability, and employee experience.

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Her recent work includes a 5-level leadership development program for a state government agency — 275 leaders in year one, now entering year two — and a culture audit for a nonprofit that surfaced critical gaps in leadership alignment and employee experience.

 

Today, she works with leadership teams who know their people strategy needs to be better — but need someone who’s done it at scale to help them get there.

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Credentials

• MBA — Duke University, Fuqua School of Business

• BS in Computer Science — College of William & Mary

• Gallup®-Certified Strengths Coach (certified 2018; using CliftonStrengths® since 1996)